In the past few years, as the "going out" strategy has been continuously strengthened and deepened, more and more domestic LED display companies have begun to engage in foreign markets. Now, especially in the face of the dilemma of overcapacity and market saturation in the domestic market, "attack on foreign markets" is undoubtedly a good opportunity to create new opportunities and an effective way to seek new growth. Whether it is large companies' foreign market development or LED display component companies "backdoor" appearance abroad to accumulate reputation, various foreign market models are emerging one after another, just to seek a better opportunity in foreign markets.

However, domestic LED display companies have long focused on domestic operations and lacked foreign investment experience. Foreign countries have always been relatively unfamiliar environments, with unfamiliar languages, unfamiliar cultures, and unfamiliar relationships, which have formed barriers. Especially for those enterprises that are eager to explore abroad without establishing a sound foreign development system, many of them will gradually show their drawbacks in market testing.

So how can we better seek a good opportunity in foreign markets? First of all, domestic display screen companies should realize that the consumption needs of domestic and foreign markets are completely different from the consumption habits of foreign markets. Domestic consumption has always been price first. Low-priced products are first of all the most attractive and the sales volume is relatively large. Therefore, many companies adopt a strategy of small profits but quick turnover. In order to save costs, it is necessary to focus on certain aspects of the product. Make trade-offs. The foreign consumer market pays more attention to the quality of the products. The consumer concept of quality and practicality makes them face the same type of products, they will not hesitate to choose products with relatively high prices and good quality. Therefore, if domestic LED display companies want to enter foreign markets, they must be alert to low-price promotions and vicious competition in the country to avoid repeating them. And companies should strengthen core technology innovation and research and development, and strengthen product development. Differentiation and high quality, and the establishment of a complete after-sales service network, so as to lay a more solid foundation for domestic LED displays abroad. To win a better reputation.

In addition, domestic LED display companies should also change some domestic marketing models, step into the local culture, have the habit of going to the countryside, and choose a marketing model suitable for foreign countries. For example, the previous domestic unique drinking and making friends, and the bargaining transaction marketing model is quite different in foreign countries. Their work is work and life is life. The two are completely separated, and business talks are only during working hours. The internal development, leaving the office, all work is in zero state. Therefore, if a company expands its marketing network abroad and gains market share, it should be a down-to-earth product promotion demonstration to customers, and a deeper understanding of customer needs through seminars and other forms, and continuous adjustment of products to better meet the needs; or better It is also very important to provide customers with a complete set of solutions and related management software while promoting LED display products, which can improve efficiency and reduce losses. This will definitely add to the success.

It is not easy to recommend domestic LED display companies over time to go abroad better. If you don’t make preparations, it is easy to fail because you don’t understand the market clearly. Therefore, if you want to occupy a place in the foreign market, it is important to achieve the best product quality and service and to integrate into the local area. It is necessary to go out generously, but also to be grounded and do a good job in the foreign market. Localization, so as to obtain further development on the basis of foreign countries. In order to better occupy a place.