Shenzhen Lianchengfa Technology Co., Ltd.

In today's era of rapid dissemination of digital information, LED high-definition display is like a bright visual lighthouse, lighting up the city's streets and alleys, commercial centres and all kinds of public places, and has become a key medium for attracting attention and delivering information. However, its price span is like a complex puzzle, subject to multiple factors intertwined, from the cost of basic materials to high-end technology integration, from the market fluctuations in supply and demand to the brand value precipitation, are writing the story behind the price of LED high-definition display.LCF editorial will be in this article for you to analyse the price of LED high-definition display knowledge, to help you better understand and buy LED high-definition display. 

Core hardware costs: laying the price cornerstone

LED high-definition display is the core component when the LED lamp beads, lamp bead quality is directly related to the picture clarity, colour saturation and service life. High-end small pitch lamp beads, such as micro-pitch to reach P1.0 specifications (point spacing less than 1 mm), need to rely on precision manufacturing process to ensure stable light and uniform colour, the high cost of such lamp beads, significantly raise the overall cost of the display. Indoor high-end commercial display, for example, P0.9 small-pitch screen per square metre lamp bead cost can account for nearly 40% of the total cost, compared with the common P2.5 pitch screen lamp bead cost several times more, only because of the former's high pixel density, the lamp bead quality control is stringent, suitable for close-range viewing, high picture quality presentation needs.

Driver chip is also key, responsible for accurate regulation of lamp bead current, brightness and grey scale changes, high-quality imported chips in the signal transmission stability, low energy consumption management is excellent, the price is much higher than ordinary domestic chips, but to protect the large-scale screen for a long time to run stably, is an indispensable choice for high-end projects, and invariably pull up the price threshold of the high-end product line of the display.

Display technology level: open the price gap

COB (ChipOnBoard) integrated packaging technology has emerged in recent years, the LED chip directly encapsulated in the substrate, reducing packaging links, narrowing the point spacing while improving protection and display performance, to overcome the traditional SMD (SurfaceMountedDevice) surface mounted process splicing large, easy to damage shortcomings, to achieve nearly seamless splicing ultra-high definition vision. Just COB technology R & D investment is high, the yield rate is slow to improve, corresponding to the display per square metre price is often more expensive than the traditional SMD packaging products 30% -50%, positioning of high-end command centres, immersive exhibition halls, and other picture quality fault-finding scenarios.

MiniLED, MicroLED as an emerging cutting-edge technology, with smaller chip size, higher brightness and energy saving advantages, unlocking 8K or even 16K ultra-high definition resolution, revolutionising the visual experience. microLED although there is a distance from large-scale commercial use, can be invested in research and development pilot production stage has made the prototype price is staggering, MiniLED products have been introduced to the market but due to the complexity of the micro-processing, the huge volume of the transfer of technology costs, the price per square metre is higher than the traditional SMD encapsulation products, which is 30% to 50%. Transfer technology costs, the price per square metre of conventional LED display screen 2-3 times, anchored in high-end consumer electronics, top cinema and other niche luxury market.

Size and resolution synergy: fine fixed price

Screen size is intuitive price impact measuring tape, large outdoor advertising screen, stadium canopy can easily be hundreds of square metres, the amount of materials, installation and commissioning manpower costs with the size of the dramatic increase in linear escalation. Such as building a 500 square metres of outdoor P10 full-colour screen, steel frame, module splicing, cable laying and other basic construction costs can reach hundreds of thousands of dollars, plus the cost of the screen itself, the total price is easily broken million; on the contrary, small indoor guiding screen, a few square metres of specifications, materials and installation of simple, three to five million can be landed, the effect of the scale of the price end of the full show.

Resolution is a delicate picture quality ‘metric’, high-definition (1920 × 1080), 2K (2048 × 1080), 4K (3840 × 2160) level by level, meaning that the number of lamp beads per unit area, the complexity of the drive circuit has increased. In order to adapt to high-resolution data transmission, supporting graphics cards, send and receive card performance upgrades, the overall cost up. A square metre of 4K resolution P1.5 indoor screen compared to the same size HD P3 screen, the price of the resolution of fine polishing nearly doubled, targeting film and television post, monitoring and scheduling and other details of the picture every penny counts in the field.

Market supply and demand and brand premium: fluctuating price scales

The rhythm of market supply and demand seems like an invisible hand fiddling with prices. Emerging commercial complex, cultural tourism night tour project booming, peak season when the LED display orders flow, under the oversupply of manufacturers hold the pricing initiative, the price rose; epidemic hit the exhibition, performance industry winter, demand shrinks, manufacturers in order to recoup capital, seize the share of the concessions and promotions, price cuts in shipments into the norm.

Brand is the quality and after-sales implicit endorsement, the head of the brand after many years of technical deep ploughing, project refinement, with stable product quality, covering the national after-sales network, harvest market trust. Consumers buy, often willing to pay for brand ‘security’, internationally renowned brands with the same specifications screen compared to no-name small factory products, the premium can be up to 20% -30%, high price for peace of mind in the major municipal projects, landmarks, such as the business district display project is particularly prominent.

LED high-definition display price is like a prism, reflecting the cost, technology, market and brand complexity of light and shadow. LCF reminds you, for purchasers, weighing the demand and budget, insight into the price composition, can be in the dazzle of the market to choose the best price-performance ratio ‘window’; in the industry, technological innovation to reduce costs and increase efficiency, the balance of supply and demand for sound development! In the industry, technological innovation to reduce costs and increase efficiency, supply and demand balance and steady development, is to promote the LED high-definition display from the ‘high-priced boutique’ to the ‘popularity of the people’ of the way to break the game.

The above is the LCF editorial analysis of the LED HD display price knowledge, I hope to help you, and welcome you to add or correct. LCF is a collection of R & D, manufacturing, sales, operation, service in one of the national speciality and special new small giant enterprises, national high-tech enterprises. If you need to buy LED electronic display friends can also directly contact the LED display manufacturer LCF, the big country brand, trustworthy!