Shenzhen Lianchengfa Technology Co., Ltd.

The metaverse is rapidly fissioning, from the consumer side to the industrial side

A recent study by Gartner Research predicts that by 2026, nearly a quarter of internet users will spend at least an hour a day working, shopping, learning, socializing and entertaining in digital virtual worlds.

Liu Xiheng, vice president of Huawei's optical product line, said, "The initiation of the Metaverse is an application for the future personal, family, entertainment, and gaming fields. In future industrial scenarios, perhaps the digital twin of the To B scenario may be more demanding for the Metaverse. Faster. In the To B field, the metaverse may enter the commercial scene sooner.”

Just as the Internet has moved from the consumer Internet in the first half to the industrial Internet in the second half, the slight difference is that the industrial Internet is based on the further fermentation of technology after the consumer Internet market is relatively mature, and the perspective turns to traditional enterprises and the real economy.

However, driven by the Industrial Internet, more and more traditional enterprises have also tasted the sweetness brought by new technologies, so most of them are also holding a positive attitude and trying to embrace the industrial metaverse. It has laid a solid foundation for the development of the metaverse from the first application scenario game field to the industrial metaverse.

"We used to talk about MR and AR, and most companies were very resistant, but after the concept of the industrial metaverse was proposed, they quickly accepted it because it was easier to understand and adapt." Xiang Wenjie said.

The giants occupy the land, and the industrial metaverse has passed the conceptual stage?

At present, the battlefield of the Metaverse is full of gunpowder. Although people live, play and work in the virtual world sounds like a beautiful blueprint, but in reality, the eyes of global giants such as Microsoft (MSFT), Nvidia (NVDA), and Meta are not the same. It is not limited to the needs of ordinary consumers, which is one of the reasons why the commercial application of the industrial metaverse develops faster.

One of Meta's first Metaverse products was Horizon Workrooms, an app that lets users meet in virtual reality; Microsoft's Mesh for Microsoft Teams platform also provides a Metaverse virtual meeting platform.

In addition to the exploration of the Metaverse collaborative office scene, the Metaverse has already entered the factory and has made great breakthroughs at the application level. According to Jessica Hawk, Microsoft's vice president of mixed reality, the industrial metaverse is the foundation upon which the immersive industry of the future will be built.

Microsoft has announced that Japan's Kawasaki Heavy Industries will be a new customer for their Industrial Metaverse, where workers on the factory floor will wear AR equipment to help produce robots. Microsoft's rival Nvidia has also made achievements in the industrial metaverse, such as building a virtual factory with the BMW Group using the Omniverse platform.

The main players in the global industrial metaverse are China and the United States. Although the United States is at the forefront of technology, China's speed cannot be underestimated, and Chinese companies are more willing to make many attempts and innovative breakthroughs.

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