Following COB, mini LED, and micro LED, the LED display industry has experienced technological innovation again this year. The main reason is that after the upstream price increase and the middle and downstream price competition, the LED display industry has entered a stable development, it is difficult to drive demand, and corporate orders cannot be increased. Under this circumstance, only technological innovation can generate new demand and drive a new round of development of the industry. With the implementation of the ultra-high-definition display policy and the opening of common cathode technology at the beginning of the year, ultra-high-definition displays and common cathode energy-saving technologies have sparked discussions. Market Heights. In terms of ultra-high-definition display, the technological innovation of outdoor high-definition is even more refreshing, and it has become a dark horse new product in the LED display industry this year, which is eye-catching.

 

　　

1. The demand for outdoor high-definition display has emerged, and the demand will continue to increase in the future: the emergence of outdoor high-definition demand is closely related to the change of display content and the improvement of the fineness of display presentation by end users. In the past, the content displayed on the outdoor LED display was mainly in the form of text or pictures. Such content can be presented perfectly on a conventional outdoor display, so the requirements for the clarity of the display are not high. In recent years, most of the content presented on outdoor displays is video, and the video source is mostly shot with 4K/8K high-definition cameras, and the video source itself has ultra-high-definition attributes. Therefore, the original outdoor display screen is not delicate enough to play high-definition video, and the particles are very strong, which cannot achieve the effect of high-definition display. Moreover, whether it is policy support or end-user visual presentation is the demand, ultra-high-definition will become the mainstream video source in the future, and ultra-high-definition displays are inevitable. Therefore, with the improvement of video source definition, high-definition outdoor display is an inevitable trend.

 

On the other hand, in terms of the requirements of end users, the video presentation is more delicate in order to present the details of the product. Because the advertising expenses of outdoor display screens are expensive, the customers of outdoor display screens are mainly high-end luxury brands. The video promotional videos of high-end brands are more about highlighting the details of the product. Therefore, the display screen is required to have excellent image processing function and clear display, so as to highlight the delicateness of the product and achieve the promotional effect desired by the end user. In addition, with the increasingly high-definition of various types of videos, the receiving crowd also puts forward high-definition and delicate requirements for the visual presentation of outdoor LED displays. All three levels have put forward high-definition demands for outdoor LED displays, and they have shown an increasingly strong trend. Therefore, the high-definition of outdoor LED displays will be unstoppable in the future.

 

2. Technological leaps drive industry demand: It is also high-definition. Although the indoor small-pitch technology is quite mature, the realization of outdoor high-definition is a big technological leap. Due to the particularity of the location of the outdoor LED display, its requirements for waterproof, sun, and corrosion resistance are high. Therefore, in addition to the lamp beads, the corresponding peripheral equipment also has different workmanship requirements. However, the outdoor high-definition display is not a simple addition of high-definition and the original outdoor display, but on the basis of maintaining the original sunscreen, waterproof and anti-corrosion, and requires the lamp bead to be reduced while improving the image processing capabilities such as grayscale contrast to ensure that the Display accuracy. In order to cooperate with the research and development of outdoor high-definition displays, corresponding technological innovations must be made in peripheral supporting products. For example, the video processor needs to develop to 4K and above, and the inner wall of the cabinet needs to be thin. Therefore, when the outdoor high-definition display screen is mass-produced, it can drive the demand for outdoor high-definition products in the industry chain to increase, and promote the improvement of corporate profitability. Moreover, although the outdoor high-definition air outlet has arrived, there are only a handful of outdoor high-definition displays on the market and launched, and the market is still blank. Therefore, a number of LED display companies have stepped up research and development, rushed to release outdoor high-definition display related products, and caught up. Huge market highland, looking forward to inject new vitality into the development of the enterprise.

 

To sum up, the high-definition of outdoor LED displays has become the general trend, and the domestic outdoor display screen is replaced by the wind, the market is blank, it is the time for various enterprises to enter the game. Therefore, outdoor LED display companies have stepped up the research and development of high-definition outdoor displays in combination with the relevant regulations of urban beautification in various places, seized the vacancies of dismantled displays, improved profitability, and promoted the development of enterprises into another profitable growth period.