The growth rate of the LED display industry has slowed down, and the competition among enterprises has intensified

Publisher: Supplier of LED Display Time: 2019-08-21 16:34 Views: 2117

In recent years, my country's LED display market has developed rapidly. In order to avoid the fierce domestic price war competition, many display companies have aimed at overseas markets. Some companies that go out are successful, while others fail. Overall, the vast majority were successful. However, in the face of the global economic downturn, can LED display companies still be as good as they used to be?

 

Obviously not possible. Since the Sino-US trade war broke out, LED display companies mainly engaged in foreign trade have had to make corresponding adjustments, or formulated countermeasures in advance, and are ready to make corresponding adjustments at any time according to changes in the situation. How big is the actual impact of the trade war on LED display companies, and the impact of different companies is also different.

 

 

From the perspective of the overall economic situation of China and the United States, since the beginning of the trade war, the import and export of goods between the two sides has dropped sharply. Under the overall "tide ebb", it is obviously impossible for LED display companies to stay safe. Following the last round of U.S. tariffs on $200 billion worth of Chinese goods, U.S. President Trump announced on August 1 that a 10% tariff would be imposed on the remaining $300 billion worth of Chinese imports from September 1. 8 On the morning of Tuesday, May 13, the USTR announced that the United States decided to delay the 10% tariff on some categories of Chinese goods until December 15, including mobile phones, laptop computers, electronic game consoles, computer monitors, toys, some shoes. Classes and Clothing, etc.

 

The continued deterioration of the Sino-US trade war will undoubtedly have a great impact on Chinese manufacturing companies. The export of LED displays in the first half of this year has declined compared with the same period of the previous year, and the next may usher in a more difficult situation.

 

Although Chinese LED display companies can also choose markets in other countries and regions overseas, when the global economy is in a downturn, other markets may not be able to bring about high-speed growth, and LED displays must be prepared for the worst. Because in a market environment where the overall growth rate is slowing down, LED displays are bound to usher in more intense competition.

 

 
  

In addition, the development of LED display companies will not only be affected by the macroeconomic impact, the industry growth will slow down, but also will be subject to competitive pressure from third-party display manufacturers. This is also evident in the Beijing Infocomm China exhibition that we recently concluded. At this exhibition, traditional DLP and LCD manufacturers (Qingtou, Weishi and other companies) have also launched LED display products, and directly involved in the current industry's main small-pitch LED display.

 

In the past, international giants such as Samsung and Sony seized the high-end LED display market, and later third-party display manufacturers "invaded" the industry. This year's LED display industry is really lively!

 

Originally, the continuous development of small-pitch LED displays gave LED display companies the opportunity to seize the market share of DLP, LCD and other display products, but now, DLP and LCD companies "govern themselves in their own way" , but began to compete with LED display manufacturers. Most of the LED display companies started from the grassroots. Whether it is brand influence or market appeal, they are not as good as traditional display manufacturers. As you can imagine.

 

Stress is not scary, what is scary is getting lost and not seeing the coexistence of crises.

 

Despite the trade war and the global economic downturn, our Chinese LED display companies are lucky. After all, our country is a huge market, and domestic demand is our guarantee against risks. No matter how the international situation changes or how the global economy develops, the land under our feet will be a solid foundation for the company.

 

Vice Minister of Commerce Wang Bingnan pointed out that after 40 years of reform and opening up, my country has become a big consumer country, and its consumption scale ranks second in the world, and the shortage economy has completely become a thing of the past. With the continuous improvement of living standards, people are looking forward to a higher-quality, safer and more convenient consumption experience. This requires us to follow the changing trend of residents' consumption and cultivate new growth points in the fields of mid-to-high-end consumption, green consumption, and shared consumption.

 

In the past, investment, consumption and net exports were the three major carriages driving my country's economic growth, but this export-oriented economy is changing. With the changes in my country's economic structure and the adjustment of industrial policies, domestic demand will become the main driving force for economic growth.

 

On January 17, 2017, the chairman attended the opening ceremony of the 2017 annual meeting of the World Economic Forum and delivered a keynote speech, pointing out that China will actively create a relaxed and orderly investment environment, relax foreign investment access, and build high-standard free trade pilot zones. Strengthen the protection of property rights, promote fair competition, and make the Chinese market more transparent and regulated. The chairman also promised that in the next five years, China will import 8 trillion US dollars of goods, absorb 600 billion US dollars of foreign investment, and the total foreign investment will reach 750 billion US dollars, and the number of outbound tourists will reach 700 million. This means that China will provide countries around the world with a broader market, more abundant capital, more abundant products, and more valuable opportunities for cooperation, which is undoubtedly a huge opportunity for Chinese enterprises.

 

At present, China has become the world's largest LED display manufacturing and application market, represented by small-pitch LED displays, leading the development direction of LED displays. The domestic market is of great demonstration significance for the development of the global LED display industry. In recent years, with the construction of the smart city market and the development of the night travel economy, it has driven emerging market applications such as landscape display, and injected new development opportunities into display companies. It can be seen that as long as Chinese LED display companies can follow the trend, why should they be afraid of the global economic crisis and trade wars?

 

It is worth mentioning that the vast majority of LED display companies are still limited to products for products, thinking that as long as the products are done well, they are not afraid of no market. This kind of development idea will not have any problems when the industry is thriving, but as more and more companies are involved, the homogenization of products will also be an inevitable trend. At that time, how can our LED display screen ensure a competitive advantage, and how can we ensure that we are in an invincible position?

 

Fortunately, we can see that some companies in the industry have made changes and are trying to explore a path suitable for their development. After years of planning, some LED display companies have developed into suppliers of comprehensive display solutions, which can not only achieve full coverage of the industry, but also integrate third-party technologies across borders to enhance the comprehensive strength of enterprises.

 

At the same time, with the development of new technologies such as Mini/Micro LED, the competition between LED display and other display technologies will usher in a new pattern. In the future competition, the advantages of LED display will be further reflected. Therefore, as long as our LED display companies can adhere to innovative development and conform to the general trend of the industry, we can continue to grow ourselves, and this is not only the requirement for future development, but also the fundamental way for the long-term development of the company.