Times passed so fast, whether you are reluctant or want to escape as soon as possible, 2018 has already left us, drifting away. In the past year, many changes have taken place in the LED display industry. Affected by the overall economic environment, the industry situation is severe, internal competition is becoming more and more fierce, and new technologies and trends are gradually coming, such as Micro LED, COB, and ice screen. When applications gradually become reality, leasing, commercial display and other fields are increasing...The market is developing with each passing day, and the industry is no longer the same industry as before.  

 

　   

Ma Yun said: Only by grasping the trend can we win the future. The same is true for the industry. So what is the foreseeable future in the ever-changing and complex industrial environment? Which technologies and products will have a profound impact on screen companies? The development and changes of the LED display industry in 2019 will be concentrated in the following aspects:

 

1. Product standardization can rise to a strategic level: The current LED display standardization products emphasize that product research and development are designed according to national or industry-related standards, and production is strictly standardized, for example, from the supply of product raw materials to module applications and products Specifications, size, brightness, etc. need to be "standard." The future trend of the LED display industry requires products to be more efficient, more economical and more reliable, and standardization is the biggest driving force for the expansion and sound development of the industrial market.

 

As someone in the industry said, “As long as the manufacturer guarantees extremely high performance, quality and related standards, migrant workers can also produce international-level LED products.” Although it is a bit exaggerated, the truth is the same. Manufacturers' LED display device indicators and supporting facilities can strictly abide by the standards. While ensuring the improvement of product quality, it can greatly reduce the manufacturing difficulty of some manufacturers. For companies in the industry chain, this also means redistributing their industrial layout, re-examining their core advantages, and re-integrating their own industry resources. Screen companies should put standardization on the strategic agenda as soon as possible to promote industry "standards." The establishment of the landing.

 

2. The new blue ocean for special applications drives market demand: In the past two years, the industry's upstream chip, packaging and other manufacturers have repeatedly expanded their production. Under the pressure of oversupply of the LED display industry in 2018, it may still be impossible to get rid of the oversupply in 2019. However, as special application markets such as COB small-pitch LED displays, Mini LEDs, ice screens, smart commercial displays, and light pole screens gradually increase in volume, demand is expected to increase.

 

 

　　

Looking forward to 2019, the growth of small pitches will continue, and the growth rate may further slow down. The biggest reason is that the current small-pitch LED screens are close to the saturation of the replacement of traditional equipment in the existing advantageous areas. In this case, it is very important for screen companies to seek new growth points. With the promotion of various international sports events and the “One Belt, One Road” overseas policy, the next small-pitch screen companies can focus on the development of new overseas markets; at the same time, they will continue to improve their technology and products, and expand new areas of small-pitch applications. , Such as the cinema market, e-sports market and so on. In 2019, under the background of coexistence of pressure and opportunities, the industry will still show a state of active innovation, and innovation at various levels will be quite worth looking forward to.

 

3. Service-oriented industrial after-sales demand will rise: If the LED display industry market driven by products, prices, channels, and promotions in the past ten years, then the new ten years: products, design, service and Experience has also become a core element of the industry market. In the context of diversified consumption, consumer demand is further activated, and the perception of products and services will undergo revolutionary changes. The requirements for products are higher, the requirements for design are more self-reliant, the requirements for service are more consumer-centric, and the focus on experience exceeds the focus on products and prices.

 

Service-oriented industrial after-sales service is currently the most important key business in the LED display industry. Under the future market demand, which screen company will occupy the commanding heights of service first, and which screen company will be able to occupy the commanding heights of the market. An important fact cannot be ignored, that is, the overall after-sales service level of the current LED display industry has been low. On the one hand, end users continue to improve their service attitudes and service capabilities for after-sales service personnel, while the after-sales service of the entire industry is facing the reality that talents are out of gear and not connected. On the other hand, the rapid popularization of small-pitch, intelligent LED displays And so on, it also brings more challenges to the service staff. Especially with the intelligentization of hardware in the display industry, as well as the complete set and integration of user needs, home appliance service personnel must not only understand one type, but must be proficient in all of them.

 

4. Industrial integration intensifies the differentiated development of screen companies: There is no doubt that the current leading screen companies can not only occupy excellent resources in the upstream and downstream of the industrial chain, but also have strong R&D strength, large production capacity, and comprehensive products; in the terminal market, they are the brands of leading screen companies. The effect is also continuing to expand. But this does not mean that SMEs have no hope at all. If they cannot be the first, they will be the only ones. In 2019, I believe that the differentiation strategy is still an inevitable choice for many SMEs.

 

In the current LED display market, the innovative and other advantages of (double-sided) transparent screens, ice screens, jade screens, (double-sided) poster screens, light pole screens, smart commercial displays, etc., have begun to be favored by different markets. On the one hand, small and medium-sized enterprises can start from the sub-fields that the leading companies cannot take into account, specialize in one or several new product categories, and take the differentiated strategy of "small and beautiful" to win. In general, the first half of the competition for the LED display industry to achieve market size and breadth growth by profit-making has come to an end. Now we are at a critical turning point, and we need screen companies themselves to actively explore the road to survival and development in the future.

 

The present is the worst era, and also the best era. This is an era that requires a broken arm to survive, diligently manages, and strives to make progress. In the future, screen companies should have insight into market trends and make arrangements in advance to achieve leading industry growth.