With the development of the LED display industry entering a period of transformation and upgrading, the market trend is also unpredictable. The traditional market and many emerging sub-sectors take turns to take turns. While the technology and product innovation of upstream manufacturers promote the growth of the terminal market, the products of the terminal market Demand hotspots are also affecting upstream manufacturers' R&D and production activities. Under the guidance of small pitch, COB, mini-LED, MicroLED, etc., from indoor to outdoor, from commercial to civilian use, LED display manufacturers are "excellent."  

 

According to relevant data, the global LED display market demand will maintain steady growth and is expected to reach US$917.347 million in 2021. The progress of LED display technology and the reshuffle and integration of the industry in recent years have brought the industry into a stage of product upgrading and market diversification. In this process, for many LED display manufacturers, choice has become the most important thing. Entrepreneurs must look outwards and accurately see the changes and trends of the new era environment and new markets; they must also look inward and re-examine. The company's own advantages and core competitiveness. Here we can talk about some of the problems faced by the development of the LED display industry from the five barriers that must be overcome in the transformation and upgrading of the manufacturing industry.  

    
 

　

1. Market barriers: As market competition becomes more fierce, especially small and medium-sized enterprises will encounter more problems in their development, such as difficulty in product development and innovation, difficulty in financing, and difficulty in market opening. How to exchange market vitality? One of the most important points is to break down market barriers. Let enterprises as the main players in the market develop healthy competition in the same open and fair market environment, learn from each other's strengths, and promote each other, and the transformation and upgrading of the manufacturing industry will have the cornerstone and guarantee.

 

2. Inertial thinking: the bigger and more successful the company, the greater the inertia. Today's world is a world of cross-industry competition. It is not a certain screen company that defeats traditional display products, but the entire industry is subverted by smart displays. This warns us to get rid of inertial thinking and re-examine our strengths and core competitiveness with a cross-border perspective, so as to find a new direction for growth.

 

3. Small wealth is safe: Many companies feel that the transformation and upgrading cost is high, the burden is heavy, and the risk is high, and they are often afraid of transformation. Many companies would rather see the meager profits in front of them than take risks. The enterprise itself must overcome the inertia of "the ship is not easy to turn around" and the confusion of "transformation and death, not transformation and death".

 

4. Innovation ability:. For many manufacturing industries in my country, the development of high-end products is a difficult path of innovation, as is the LED display industry. It is important to understand that intellectual property rights accumulated by innovation are an important winning weapon for enterprises to participate in competition. The protection of intellectual property rights in the LED display industry is far from enough, which affects the enthusiasm of enterprises to innovate. Patent infringement payout rate is low, and the protection is small, which has also caused great restrictions on the development of LED display companies in foreign markets. At the same time, insufficient investment in enterprise innovation and lack of talents also restrict the independent innovation capabilities of enterprises.

 

5. Level of integration: The integration of manufacturing and service industries, as well as the integration of manufacturing and informatization, has become a major trend in the transformation and upgrading of manufacturing. LED screen companies may only sell products before, but now they may sell solutions, technologies, and services. Take some other traditional industries, it is entirely possible to connect the upstream and downstream of the supply chain at a lower cost to form a real-time collaborative supply chain that connects the end customers of the market, various departments in the manufacturing industry, and upstream and downstream parties. Greatly enhance the competitiveness of traditional manufacturing. For the LED display manufacturing industry, the service industry and informatization are areas that require deep learning, and it is also destined to be difficult for integration.

 

Of course, these five “gates” are just a few major aspects of the development of the LED display industry. There are still many details that need to be paid attention to by LED display manufacturers. With the further opening of the market, and the innovation of industrial technology and products, the display Enterprises will also have more development opportunities.