In recent years, with the fluctuations, shocks, changes, and competitions in the LED display industry, all companies have essentially only one purpose: to achieve industrial upgrading and transformation through technological innovation, product quality, and service levels. The industry has completely got rid of the quagmire of low price competition in the past.  

 

From the perspective of industry development trends over the years, it is necessary to grasp the innovation of LED display technology products and functions, and provide more differentiated products and services from multiple perspectives such as hardware, software, content and services around the needs of users; The other hand is to grasp the structural upgrade of new display technology. Whether it is small pitch, transparent screen, or Micro LED, an open layout is required to establish a new engine of high-quality growth and form a synergy of scale and profit. . The following are two important directions for the development of LED displays in 18 years. Whoever can grasp the opportunity can stay away from the quagmire of low-price competition.  

 

1. Although small spacing has become the main force, differentiation is still the key: For the 2018 LED display market competition, there is no doubt that small spacing is still the main force. Similarly, the main battlefield of LED display manufacturers should also focus on the small-pitch differentiated market and play differentiated innovation cards.

 

In 2017, in the process of the continuous increase in the price of the entire LED display material PCB board, many manufacturers lacking raw materials suffered a cold winter. On the one hand, the upstream raw materials and the cost continued to rise, and the other side was the continuous decline in the price of terminal products. Thread the bottom line. This difference shows that the current LED display market has entered a stage of mature competition. Faced with the shocks and fluctuations in the upstream raw material supply links, differentiated innovations based on display technology have an extremely important market pulling effect for display companies. Branding is the only way for LED display manufacturers to develop in an industrial environment where global market competition is accelerating. In addition, screen companies that do not have these two hard conditions are also difficult to survive: one does not have differentiated technology and product innovation capabilities; two does not have a mature industrial chain supply system, waiting for them is bound to be a harsher winter.

 

2. The slow progress of new technologies and the combination of products and demand: Although the market vitality of small-pitch technology in the short-term is unquestionable, this does not mean that LED display companies can give up their layout and investment in new display technologies. In fact, in recent years, there have been competitions in the market for a variety of new technologies such as Micro LED, COB packaging, and Mini LED. This situation shows that LED display technology innovation has entered an active period. Of course, most of these new display technologies are not yet mature, and the marketization contest is still in the development period, far from reaching a final stage. Therefore, all LED display manufacturers should treat new display technologies with an open, tolerant, and participating attitude. It must be clearly realized that in the critical period of the transformation and upgrading of the LED display industry, any wrong choice will affect the company's market competition performance and performance capabilities for one year, three years or even longer.

 

In recent years, in dealing with the new LED display technology, many manufacturers have replaced the previous “unilateral betting”, vicious competition and even killing behaviors in the traditional competition era with product and technological innovation. And gradually realized that only by making breakthroughs in product and technological innovation, and continuously developing products that meet market needs, can the value of the product be increased, and the brand influence and market share of the product can be increased.

 

Summary: Facing the ever-changing display market, whether it is an LED display distributor or a manufacturer, they must find their own direction, do a good job in market positioning, and accurately deploy; in terms of market operation, it is necessary to appropriately expand the product scale and cover Innovative products in professional subdivisions; and the most important point is that industrial competition must be "stable" and "going well", not blindly "betting" and not engaging in vicious competition. Everything is based on user needs. .