Shenzhen Lianchengfa Technology Co., Ltd.

Outdoor LED full-color display media also has its own users. To find users and understand their "viewing behavior", it is necessary to establish a media database. The database of outdoor LED full-color display media is different from traditional media and network media. Its audience is varied. There is no time and space limitation, and no traces are left during the viewing process. And "media fusion" provides a good idea for database construction.

Outdoor LED full-color display media is static, but its audience is mobile, and each mobile audience has an almost uninterrupted signal transmitter - mobile phone, so we can define the LED full-color display media around the media by defining Audience range, track the information of mobile phone users, and find the audience of outdoor LED full-color display media.

In addition, the content setting of outdoor LED full-color display media is also a problem that big data needs to solve. Each media has its own capacity standard, TV has program duration, newspaper has layout, and outdoor LED full-color display media should also have its own screen capacity. Screen load includes two criteria: one is the total duration of ad rotation, and the other is the duration of a single ad. The setting of these two criteria will depend on the visual duration of the audience surrounding the medium. By studying the complexity of road conditions, the speed of traffic and pedestrians, to determine the length of time from seeing the information of the LED full-color display media to the passive end of viewing, so as to set the screen load of each media, so that the media content can get the best spread effect.

On the other hand, it involves the advertising design of LED full-color display media. It has been proved by practical experience that TV advertisements and print media advertisements are not suitable for direct use on outdoor LED full-color display media, which is mainly determined by the distance between the media and the audience. Therefore, the advertising design of outdoor LED full-color display media should have its own design principles, and it is necessary to study the visual center of the audience watching outdoor LED full-color display media through big data. What are the characteristics of their dynamic viewing behavior? Dynamic or static? Big data needs to greatly help outdoor advertising achieve reasonable layout and accurate delivery, and maximize the effectiveness of existing advertising resources.

Whether the large LED screen can effectively play targeted preset content in a timely and appropriate manner, enhance the on-site experience of consumers, and make people want to buy when they see the advertisement is the most basic consideration for most advertisers. The lament of "I don't know where 50% of the advertising budget is used" is actually the result of the nth power that cannot be suboptimal. Therefore, in addition to the nationwide procurement and delivery platform, the programmatic arrangement should also include analysis and positioning of real-time scenarios and random playback of matching preset content, in order to win more budgets of big brands, thereby increasing various effective (funds and information) ) distribution of working capital. To accommodate the media characteristics of location-based push and location-based digital advertising, smart cameras, sensors, Wi-Fi, Bluetooth low energy, etc. The integration of software and hardware should become the standard for new LED screens in the future, linking the content library and data processing platform of the cloud advertising pool.