As the LED display industry has developed more and more mature in recent years, market competition has become more and more fierce, coupled with the increasing rise of foreign markets, as a Chinese LED display manufacturer, we should better position ourselves.  

 

We all know that simply trying to make products is not a good reflection of the huge advantages of the market. On the one hand, the technology in the industry is developing too fast, and the speed of product updates is also very fast. In addition, the competition in the international market is particularly fierce. The elimination rate is undoubtedly increasing; on the other hand, imitation and plagiarism are also impossible to guard against. To a certain extent, it is difficult to reflect the market profit brought by technological research and development and product innovation. At the same time, those who can use their own products and Market positioning, and companies that use multiple channel resources to fully understand and master the changes in terminal market demand are becoming more intense...So, as a well-known domestic LED screen company, how should we position ourselves?  

 

 

First of all, we have to understand whether your customers are for civilian use or commercial use? Is it a distributor, a wholesaler, an agent, or a contractor? Is it for foreign export or domestic sales? Secondly, positioning customer market differentiation. Market differentiation refers to differences caused by product sales conditions, environment and other factors, as well as specific market operation factors, which generally include sales price differences, channel differences, and service differentiation.

 

The standard difference generally refers to the price range that some customers can accept for the international market. For example, the price that European and American customers can accept is relatively high, and the price that Middle Eastern customers can accept is relatively low. To put it bluntly, the channel difference is for channel construction, because the current channel development of LED display manufacturers are different, and the channel methods are similar. LED display companies need to adopt appropriate sales channels according to their own characteristics and advantages. Only then can we get better results with half the effort. Service differentiation is worthy of the after-sales service of the LED display industry. The quality of its service directly affects the follow-up cooperation and even the brand image of the screen company. We all know an old saying in China: The same price is better than quality, and the same quality is better than price. If both are the same, it is better than after-sales service.

 

Finally, we should always be customer-oriented for accurate market positioning, and then adhere to the core idea of "customer demand-oriented" in all aspects of products, channels, after-sales service, etc., because this type of business operation is the specific development of the current market In the future, the development of China’s LED display manufacturing companies will need to adhere to customer demand as the guide, improve their product innovation capabilities, market expansion capabilities, brand competitiveness and other comprehensive strengths, understand market needs in depth, and better promote The development of the market